During this unit we will look at the way language… is an interesting website filled with valuable information about advertising and marketing techniques. You may find this useful for written tasks, further oral activities and/or other course work.

Here’s an interesting video from a famous psychologist, Robert Cialdini, that outlines six factors that influence persuasion. As advertising is all about persuasion, this is highly relevant.

Here is an interesting TED talk from an advertising executive: